Sprint’s iPhone Hail Mary

BY HOLMAN W. JENKINS, JR.

It’s not good when they laugh. Somewhere in Sprint CEO Dan Hesse’s how-to book, this warning must be vouchsafed. It might also say (but probably doesn’t) that being the recipient of the late great Steve Jobs’s last sales call—he of the reality distortion field—is likely to produce a bout of buyer’s remorse.

Last week the laughter came from analysts at Sprint’s investor meeting, where mr. Hesse and executives laid out an inscrutable and incomplete financial plan that Wall Street’s brightest admitted they could not make heads or tails of. then Sprint dropped the bomb. It may need to go to …

BY HOLMAN W. JENKINS, JR.

It’s not good when they laugh. Somewhere in Sprint CEO Dan Hesse’s how-to book, this warning must be vouchsafed. It might also say (but probably doesn’t) that being the recipient of the late great Steve Jobs’s last sales call—he of the reality distortion field—is likely to produce a bout of buyer’s remorse.

Last week the laughter came from analysts at Sprint’s investor meeting, where mr. Hesse and executives laid out an inscrutable and incomplete financial plan that Wall Street’s brightest admitted they could not make heads or tails of. then Sprint dropped the bomb. It may need to go to …