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BeerCloud is a mobile application designed to help consumers better integrate beer into their lives. Powered by GreatBrewers.com, the app can help users pair beer with food, track down favorite beers in local accounts, and pull up a description of any beer with a scan of its barcode. “Whether you’re a beer consumer who could use some guidance in making a well-educated purchase, a food lover who wants to discover new ways to enhance a meal with a suitable beer pairing, or a traveling beer enthusiast who wants to instantly map the closest stores, bars, and restaurants carrying one of your favorite beers, BeerCloud is the barcode scanner See bar code scanner. , and user generated content.